golden.hour.chaserPoint Reyes, California
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golden.hour.chaser last light > everything else
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2 hours ago
You get
half a second.
0.5s
One glance at one ad, live.
What's happening
That's their feed, rebuilt. Scroll it the way they do.
A friend's post. Gets half a glance.
That grey box? An ad. Skipped on reflex.
Another ad. Someone's budget, invisible.
About 400 posts tonight. Zero remembered.
Now watch what happens…
Keep scrolling· feed 000% deep
11:47
Feed3
+Your story
maya.k
jules
marco_v
tessa.b
ry_lee
ecg.agencySponsored
Made
you
look.
Learn more
That's the stop
we engineer.
The ad they stop for. The page that converts the click. The media plan that puts it in front of the right thumbs. One loop, one team. Creative first.
Ad creativePost-click experienceMedia buying & strategy
The swipe file · 07 frames
Nobody scrolled past.
Six brands you already know. Every frame built to stop a thumb and bank the click.
Wendy’s
One small step for man. One giant meal for Minion-kind.
Order now
WHOOP
Live better
for longer.
Sleep deeper, train smarter, with personalized guidance on WHOOP.
Join WHOOP
Shop the collab
Mattel · Brick Shop
Elevate
your build.
Innovative features, materials and techniques that inspire new ways to build.
Shop Brick Shop
HighKey
Holy Chip, Guilt-Free!
1g sugar. Low carb. FOMO NOMO.
Shop now
Guinness · Diageo
Good things come to those who wait.
119.5 seconds to pour. Worth every one.
Learn moreYour brand
here.
The next slot in the file is open.
Claim itScroll to swipeECG · selected creative, 2024–26
The reel
Press play.
ECG presents
The ad
your thumb
can't ignore.
One giant meal
for Minion-kind.
2.4×
Click-through rate · Wendy's
Live better
for longer.
−28%
Cost per member · WHOOP
You’ve been
chosen.
+64%
Conversion rate · Crocs × Toy Story
Made
you look.
ECG.
The creative-first growth agency
hello@ecg.agency
ECG · showreel '2600:21
Minion-
kind.
Live better
for longer.
You’ve been
chosen.
Play the reel · 0:21
Why creative comes first
Reach is rented.
Attention is earned.
Media puts you in the room. Creative is why anyone remembers you were there. That order isn't philosophy. It's arithmetic.
The case files
Two loops, end to end.
The swipe file shows the ads. These show everything behind them: the creative, the page, the media, and what the loop returned.
Case file 01 · WHOOP
Add life to your years.
A subscription wearable in an ownership category: every ad has to sell a habit, not a gadget, while cost per member crept up with each scale bump.
Creative
Story-led cuts built on the “live better for longer” hook beat spec-sheet ads in every cell.
Post-click
The join page rebuilt around one decision: membership. HSA/FSA eligibility moved above the fold.
Media
Prospecting consolidated behind proven athlete lookalikes; frequency-capped retargeting did the rest.
−28%
Cost per member
+41%
Trial-to-paid rate
2.3×
Blended ROAS
“The first partner that treated the membership page as part of the ad, not an afterthought.”
Growth team, WHOOP
WHOOP
Live better for longer.
Join WHOOPThe ad
whoop.com
The click
2 quarters
−28%
Cost per member
Trial-to-paid+41%
Blended ROAS2.3×
The receipt
Scroll to follow the loop →
Case file 02 · Crocs × Toy Story
Comfort goes blockbuster.
A licensed drop with a hard release window: sell through the Toy Story 5 collection at full price without cannibalizing the classic clog.
Creative
Character-led stories built on “You've been chosen”, cut for :06 and :15 placements.
Post-click
A drop page with one SKU per screen and zero nav. Nowhere to go but the pair.
Media
Spend pulsed around premiere weekend, then video-watchers retargeted into the core line.
+64%
Conversion rate
3.4×
Drop-week ROAS
48h
To first sell-out
“They turned a licensing moment into a performance engine, and the clog kept its price.”
Digital team, Crocs
The ad
crocs.com/toy-story
The click
Drop week
+64%
Conversion rate
Drop-week ROAS3.4×
First sell-out48h
The receipt
Scroll to follow the loop →
What we do · 03 disciplines
Fluent in every placement.
Three disciplines, one loop. We don't describe them. Here they are, running in their native formats.
Reel · :06
482K12.4K31K
Hook.
Hold.
Convert.
@yourbrand · original audio
01 · The scroll-stopper
Ad creative
Concepts, art direction and motion built to win the first half-second, then keep winning at scale.
- Performance concepts
- Video & motion
- UGC systems
- Creative testing
yourbrand.com/offer
Made for the click
The offer they
stopped for.
- Same hook as the ad
- One job per screen
- Loads before doubt does
Claim the offerOrder #4417 confirmed
0.9s load · 1 field · 0 hesitation
Conversion rate+126% vs. old page
02 · The conversion engine
Post-click experience
Landing pages and funnels designed as an extension of the ad, where the click becomes the customer.
- Landing pages
- Funnel architecture
- CRO & A/B testing
- Build & manage
Campaigns · this weekLive
Hook 04 · UGC$18.4k−38% CPA
Story 02 · Static$9.1k+3.1x ROAS
Reel 07 · Motion$12.7k+19s watch
Hook 01 · V2$4.2kpaused
Budget → Hook 04reallocated ↗
Blended ROAS4.1x ↗
03 · The growth multiplier
Media buying & strategy
Strategy-led paid media with creative and data feeding each other in a tight, honest loop.
- Paid social & search
- Budget strategy
- Audience & scaling
- Full-funnel data
Scroll to tour the loopCreative → post-click → media
Receipts or it didn't happenReceipts or it didn't happenReceipts or it didn't happenReceipts or it didn't happenReceipts or it didn't happenReceipts or it didn't happenReceipts or it didn't happenReceipts or it didn't happen
312%
Average lift in blended ROAS
$47M+
Ad spend managed profitably
1.8B
Impressions engineered
40+
Brands scaled since 2019
As seen in the swipe file:Wendy’sWhoopCrocsMattelHighKeyGuinness+ 34 more under NDA
Meta Business PartnerGoogle PartnerTikTok Marketing PartnerKlaviyo Partner
The people on your account
No juniors. No hand-offs.
The people who pitch you are the people who do the work. Your account is their reel.
01Daniel Ehrlich
CEO · Chief Strategist
Obsessed with traveling abroad, WW2 audiobooks, and Sade. Don't judge.
02Matias Petrzela
Creative Director
Sees every ad twice: once as a scroller, once as a director.
03Ray Brown
VP Operations · Chief Media Buyer
All about jazz, and absolutely dominating the weekly round of golf.
04Freddy Williamson
Partner · VP of Business Development
California native. Avid surfer, professional skier, outdoorsman.
05Amanda Kramer
Director of Client Success
Here to make sure every client's needs are met. Plain and simple.
06Sam Wersitan
Lead Developer
Loves to code, Harry Potter marathons, and the occasional half marathon.
Media buy Nº 002 · rate card attached
The easiest media buy you'll ever sign.
Thirty minutes. We look at your funnel, show you the ad your category would stop for, and leave you the plan whether you hire us or not.
Engagements start at $10K a month. The call costs nothing.
Insertion order
ECG · Nº 002 · valid while slots last
- Advertiser
- Your brand here
- Placement
- 1× strategy call, 30 min
- Flight dates
- This week
- Creative
- We bring it
- Targeting
- Your category's attention
- Rate card
- Retainers from $10K/mo
- Total due
- $0.00
Place the order
Books the call. Cancels in one click. Costs exactly nothing.